Iconic Impact: 6 Tips For Using Icons With Your Brand

Incorporating icons into your communications can significantly improve the effectiveness of your content strategy, elevating your brand's presence in the digital landscape.
Elisabeth Donoghue

Elisabeth Donoghue

February 12, 2024

Icons are a game-changer for anyone who wants to boost the effectiveness of their content. From explaining complex concepts in a detailed report to highlighting key concepts in a webinar, icons add visual appeal and clarity to your message. 

How you can use these small graphic assets to supercharge your communications and content? Let’s start with some basic tips on finding, selecting, and implementing icons in your work.


Tip 1: Get Started With Free Icon Libraries

Start by exploring free icon libraries like FontAwesome or Flaticon. These resources offer a vast selection of icons covering a wide range of topics and concepts, so you can quickly enhance your content with professional-quality icons without spending a dime.

Tip 2: Be Ruthless About Choosing Relevant Icons

Before you start dropping pictures into your content, sit down and think through your core concepts, messages, audience composition, and calls to action. Icons add visual interest and help your audience grasp complex ideas at a glance, making your content more engaging and memorable… as long as you’re not reinventing the wheel. Look for symbols that are universally recognized and easy to understand. Save the icons that work for you with descriptive filenames, so you don’t have to remember which picture represented which concept.

Tip 3: Test Your Icons

Don’t assume! Test your selected icons with a small sample of your audience to ensure they are easily recognizable and convey the intended message.

Tip 4: Roll ‘Em Out… Everywhere

Once you’ve chosen your icons and decided which picture signifies which key concept, integrate your chosen set into your Microsoft Word documents, PowerPoint presentations, and website pages. Icons break up text-heavy content, making it more visually appealing and easier to digest for your audience. Use them in web graphics, across your social media platforms, in your print literature, and any place your brand appears. Use drag-and-drop or copy-paste functions to place icons where they’re needed.

Tip 5: Be Consistent With Your Themes, Usage, and Style

Again… don’t reinvent the wheel! Once you’ve introduced a visual concept, repeat it in order to build familiarity. Keep a quick reference sheet so you know what keywords you’ve used your icons with in the past, and keep your themes consistent. Also, don’t forget about style! Sticking to a cohesive style and color scheme throughout your content ensures a unified and professional look across all your materials, and makes your content more recognizable and trustworthy to your audience.

Tip 6: Consider Custom Icon Design

For specialized or unique concepts not covered by existing icon libraries, consider investing in custom icon design; either original icons, or customizing an existing icon set or style to flow with your brand identity. At Human Factor Digital, we can create icons tailored to your brand and content, elevating its professionalism and impact on your audience.

Incorporating icons into your content strategy is a game-changer for subject matter experts. Whether you opt for readily available icon libraries or invest in custom designs, these visual elements can elevate your brand’s digital presence and enhance the effectiveness of your communication.

Take action today to amplify your message and connect more effectively with your audience!

<a href="https://humanfactordigital.com/author/elisabeth/" target="_self">Elisabeth Donoghue</a>

Elisabeth Donoghue

About The Author

As a forward-thinking entrepreneur and digital strategist, I am dedicated to helping people thrive online. I'm passionate about website design, digital services, and branding, so I founded Human Factor Digital to empower companies with impactful digital solutions. From third-party WordPress plugin integrations to comprehensive branding design, we've got your back. With a focus on human-centered design for people who care and projects that matter, I work tirelessly to ensure that my clients achieve their goals and stand out in today's competitive market. Let's connect and explore how we can elevate your digital presence together.