Nonprofit Website and Branding Design Project

Our collaboration with a San Antonio nonprofit resulted in a beautiful new logo and modern website, and received glowing feedback.
Elisabeth Donoghue

Elisabeth Donoghue

April 30, 2024

We believe nonprofit organizations can have more impact with a comprehensive digital strategy and compelling design. A great idea that motivates your followers is essential… but if you want humans to take action in response, you need that idea to connect with your audience. Humans are visual. Humans want to not just see your mission, but to feel and believe in your vision. And this is where design comes into play.

In this 2018 project from the archive, we collaborated with a San Antonio-based nonprofit organization to revamp their online presence and create a website that truly reflects their mission and values.

Here’s how we did it.

We Created A Digital Strategy Roadmap for Success.

We began by conducting a comprehensive digital strategy session with our client’s Board of Directors. Over the course of two facilitated discussion sessions, we delved into their goals, target audience, and unique value proposition. By understanding their needs and aspirations, we were able to create a roadmap that would guide every stage of the project and ensure its success.

Key Deliverable: Designing a Distinctive Logo and Brand Identity

Based on the insights gathered from the strategy session, we developed a logo and brand identity that captured the essence of our client’s mission, vision, and goals. We carefully selected fonts, colors, images, and supporting icons that resonate with their audience and convey their message effectively.

Key Deliverable: Crafting a Compelling Website

With WordPress as our platform of choice, we transformed our client’s outdated website into a modern and user-friendly online hub. We paid special attention to the font selection, earthtoned color scheme, and layout to create a visually appealing and cohesive website that would be easy to maintain across social media graphics, event flyers, white paper templates, and presentations.

The feedback from our client speaks volumes:

“I am extremely pleased with how the website looks… The font, the color scheme (especially the deep blue color) and layout…are spot on and look great.”

Key Deliverable: Training and Empowering the Client

But our work didn’t stop there. We provided comprehensive training to a team of Board Members, equipping them with the knowledge and skills needed to manage content on their new site independently. This hands-on approach ensured that our client felt confident and empowered to take control of their online presence.

“I am extremely grateful for your leadership on this project and am enjoying learning from you!”

Our Client Loved The Process… And The Results.

The success of the project was evident in the feedback we received from our client’s board members:

“Thank you so much for a sterling project launch tonight. You did such a wonderful job of leading and facilitating our initial discussion! We are so lucky to have your expertise on this journey.”

At Human Factor Digital, we’re dedicated to delivering outstanding results and providing exceptional service every step of the way. We’re honored to have played a role in Earthen Construction Initiative’s 2018 glow-up, and look forward to continuing to support nonprofits in making a positive impact.

<a href="https://humanfactordigital.com/author/elisabeth/" target="_self">Elisabeth Donoghue</a>

Elisabeth Donoghue

About The Author

As a forward-thinking entrepreneur and digital strategist, I am dedicated to helping people thrive online. I'm passionate about website design, digital services, and branding, so I founded Human Factor Digital to empower companies with impactful digital solutions. From third-party WordPress plugin integrations to comprehensive branding design, we've got your back. With a focus on human-centered design for people who care and projects that matter, I work tirelessly to ensure that my clients achieve their goals and stand out in today's competitive market. Let's connect and explore how we can elevate your digital presence together.