Relying on Social Media Alone? BIG Mistake. Here’s Why.

Are you putting all your business eggs in one basket? Relying solely on social media platforms alone could spell disaster for your online presence.
Elisabeth Donoghue

Elisabeth Donoghue

February 20, 2024

In today’s interconnected world, the outsized role played by a certain search engine titan (I’m looking at you, Google) tells us the pursuit of knowledge and understanding is alive, well, and very much a part of the human experience. But really, how important is a website for the modern business today, if you can put all that information on a platform that already exists? 

In truth, every business owner knows their customers need to be able to find them online as a bare minimum. But a website is, strictly speaking, perhaps not where your audience finds you the first time they search. And with platforms to connect through Facebook, Google My Business, LinkedIn, Instagram, and so many more available at your fingertips, why does ye olde website still matter?

1. Relying solely on Third-Party Platforms is VERY risky.

How much do you trust Mark Zuckerberg to have your longevity in mind? No, really. Do you want to put all your eggs in one basket? In the digital age, social media platforms often serve as the primary means of communication and marketing for businesses. And they are still very important. But the audience on these platforms is fleeting, and the entire ecosystem is built upon the need for your customer to see you… and maybe interact… but then keep scrolling. While these platforms offer unparalleled reach and engagement, this comes at the price of a thousand distractions, and an utter lack of control over your own corner of the marketplace. Algorithms change, trends evolve, and platforms may impose restrictions or even suspend accounts without warning. You have no control over Meta’s Terms of Service, or YouTube’s monetization program constraints. What happens if you lost your entire online presence overnight, along with their connection to customers and prospects? No good. No good at all.

Moreover, social media platforms prioritize their own interests, often at the expense of businesses. From promoting paid advertising to limiting organic reach, these platforms continually shape the digital landscape to suit their objectives. As a result, businesses find themselves at the mercy of ever-changing algorithms and policies, hindering their ability to establish a reliable online presence.

2. Your Website Is Your OWN SPACE.

Amidst the uncertainties of third-party platforms, a business website emerges as a beacon of stability and autonomy. Unlike social media, where businesses operate within the confines of a platform’s rules and algorithms, a website offers a serene sanctuary from the mad churn of social content, with the added benefit of full control over budget, content, design, and function.

Your website serves as a digital storefront, a hub for information, and a platform for engagement—all available 24 hours a day, 365 days a year, tailored to reflect your unique identity and goals. No distractions, no hoping Jeff Bezos doesn’t want to mosey into your territory, no one to dangle something shiny in front of an interested but distractable customers. Yours. Your own. Your place.

A website gives you flexibility to showcase your brand authentically, tell your story in-depth, and engage with their audience on your terms. Highlight what’s important, minimize what’s not. Whether through blog posts, product listings, or multimedia content, you curate a rich and immersive experience for visitors, fostering trust and credibility in the process.

3. Analytics! Analytics! Analytics!

Because your website serves as a centralized hub for all online activities, Website analytics serve as a robust toolset for business owners, providing invaluable insights into the performance and effectiveness of their online presence.

Website analytics are like a treasure map for business owners, showing them how people use their website and where they can find hidden riches. With analytics, owners can see what pages visitors like and what makes them leave. They can also track things like how many people buy their products or sign up for newsletters, helping them understand what’s working and what needs fixing. By knowing who their visitors are and how they behave, owners can make their website better and keep people coming back for more.

Using website analytics, business owners can also see which marketing efforts pay off the most, like ads or social media posts. This helps them spend their money wisely and get the best bang for their buck. They can also find and fix any technical problems on their website and make it faster and easier to use. Ultimately, website analytics give business owners the power to make smart decisions, improve their website, and grow their business faster.

From collecting customer leads to offering an instant and secure checkout experience, a well-designed website streamlines operations and gives you both time and space to engage with your audience, measure, iterate, and grow your enterprise.

A good website is rarely cheap, but it is a worthwhile investment. Unlock your full potential, cultivate meaningful connections with your audience, and thrive in the ever-evolving digital ecosystem.

<a href="" target="_self">Elisabeth Donoghue</a>

Elisabeth Donoghue

About The Author

As a forward-thinking entrepreneur and digital strategist, I am dedicated to helping people thrive online. I'm passionate about website design, digital services, and branding, so I founded Human Factor Digital to empower companies with impactful digital solutions. From third-party WordPress plugin integrations to comprehensive branding design, we've got your back. With a focus on human-centered design for people who care and projects that matter, I work tirelessly to ensure that my clients achieve their goals and stand out in today's competitive market. Let's connect and explore how we can elevate your digital presence together.